Tips to Improve Your Revenue through Google Ads 

In this digital era, almost nothing goes unrewarded. Bloggers, Writers, and Newspapers everyone is earning from their websites. Some of them actually charge their subscribers for the content and others rely on advertisements to generate revenue. One of the best apps to generate revenue is Google Ads. It's really easy to implement on a website and the payout is good.

Google Ads is a free program by Google that helps monetize websites by placing some targeted ads provided by Google next to the contents of the website. When a person clicks on the ad, the website owner gets paid. Google handles the process of billing all advertisers and networks for the ads. 

There are professional website development companies in Delhi like Stealth Technocrats, who offer paid ad campaigns for various businesses. In case you are in need of professional ad campaigns to work for your business, you can check with them and proceed further. 

How to implement Google Ads on a Website?

It's pretty easy to install Google Ads to a website. First, an account needs to be set up in Google Ads. Next comes the creation of the Google Ads Unit. The last step is adding the same unit to the website.

It is important to comply with all the terms and conditions of Google while using Google Ads. Google doesn't place ads on websites with scraped or copyrighted content.

7-Tips to Improve Google Ads Revenue

Let's take a look at what the experts suggest to improve the earnings.

Create Unique and Valuable Contents

The key to more and more viewers is simply to add some unique and valuable content that will draw the eyes of the viewers. The more unique and visually pleasing content is, the more people will view it and the ads along with it generating more revenue for the website owner. 

But there should not be any copyright infringement scenario, as Google won't be posting ads in those cases. For example, the website could be initially approved by Google Ads, but could later be reviewed for quality assurance by their team. In other words, the owner can't fill the website with low-quality or cringe content to get 100 pages indexed and monetized.

Make the Site Sticky

If a visitor comes to the website, reads the content, and leaves without clicking on the Ads, the potential Google Ads Revenue will be gone forever. To avoid that there are a few tricks that should be implemented. 

Make Sure that the visitors landing on any of the pages of the website want to dig deeper and deeper. Firstly, proper navigation on top is mandatory to guide the visitor to and fro. 

Next, add links to other relevant topics at the end of the article so the user can be tempted to visit those too. On a sidebar add the links to trending Articles on the website; it will increase their interest and increase the revenue of the website.

Provide the Visitors Multiple Channels back to the Website

Don't let the visitors forget about the website as soon as they come out of it. Add ways to reach the website in the footer or in the sidebar. Use pop-up email subscriptions for the newsletter. These will make the visitors come back for more and more. The more they come back, the better the revenues would be.

Optimize User Experience

The thing that hurts many website owners is user experience. Maybe the website is full of content but it loads slowly on mobile or does not load at all. It is imperative to keep in mind that more than half of the users would be using mobile to check out the sites. And if the site doesn't work on mobile, that's half the revenue gone right there, lost forever.

There are certain tools that would help fix it though. Use "Test My Site with Google" and "Google Analytics" to analyze the performance of the website. If there is any issue, these tools will point it out and even suggest fixes. And the best part is, these tools are free.

Use Search Engine Optimization

Search Engine Optimized Keywords are very important for articles and websites. These keywords, when used in the articles will help the website pop up in every related search. The more it pops up in search, the more visitors will check out the content and in case they click on the ads the Revenue goes up.

Make a list of the keywords that are often used to search things and are related to the articles on the website. Choose specific keywords to reach particular crowds. Select broad keywords to reach a much wider audience. Get in touch with Google Ads experts in Delhi.

Use Banners to reach more Users

Google AdWords try to increase online sales by promoting the links of the websites. Plus Google Display, on the other hand, helps to increase website visibility by posting banners on different third-party websites. 

Having millions of partner websites all over the world, news feeds and websites such as Gmail, YouTube, and Google Display reaches 90% of all internet users from across the world, a potential for growth in traffic that is difficult to ignore.

Use Remarketing to Generate Revenue

Remarketing is a technique used by Google for the last couple of years. Google Dynamic Ads, connected to the Google Shopping feed, can broadcast personalized ads to recent visitors.

Remarketing as a concept is nothing but showing the same ads to viewers over different websites. 

For example, if someone is left in the middle of buying a product and visits another website, Google will show the same ads there too, trying to persuade the visitors to make the purchase.

Select the Best Location for Optimal Profits

Google Ads has four paid spots for advertising that pops up at the top of the search results a guest is looking at. Website owners need to do their own math and need to decide which spot would be best for them on the basis of revenue on cost per click basis and then bid for it.

How to find a trusted partner to run the paid ad campaigns?

The best thing is to trust Google. They have one of the best Analytics Engines and other tools to help increase the revenue tenfold if all the suggestions are followed properly. Stealth Technocrats is a renowned website development company in Delhi that is also known as the Google Ads experts in Delhi. From the creation of web pages to monetizing them, they cater to all under the same roof. And the charges are nominal considering what the website owner will be gaining from Google Ads.

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