Google Ads is Google’s advertising program that serves ads to users who search for products and services like yours on Google or on websites in the Google advertising network. With advertising on Google Ads Services , 2023 can reach potential customers exactly when they are looking for your product or service. In recent years, the brand-agency dynamic underwent a major shift. This was against a background of increasing disengagement and elusiveness in online behavior. Both brands and agencies have felt the need to use digital marketing to increase growth in dynamic markets. In order to target elusive customers, organizations require strategic agency partners as the epidemic heightens anxiety about growth. Although organizations acknowledge that it is challenging to successfully utilize customer data, they nevertheless want to modify their digital marketing strategy to reflect changes in consumer online behavior. The majority of brand decision-makers—82 percent—think that agencies shoul...